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REDEFINING MENTAL HEALTH
Concept:
Community engagement project aiming to help to erase stigma on mental health.
Brief:
Social project based on mindful design to tackle mental health issues in society.
#Branding #EditorialDesign #PosterDesign #UIDesign #UXDesign #Workshop #SocialMedia #InstagramFilter
Execution:
After researching different concepts, I decided to focus on stigma as a distortion of reality.
The project is user-oriented and tries to be a tool with which the user can reflect about mental health, stigma and how to help to erase it.
Using mindful design techniques, 'Redefining Mental Health' has developed to be a platform that helps to erase stigma on mental health through community engagement activities.
This is an ongoing project that aims to be a platform for society. This platform is integrated by:
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Social Media campaign for #MentalHealthAwarenessWeek
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Positive Mental Health Dictionary
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Website platform
Currently in progress.
*2020
ONLINE WORKSHOP WEBSITE
Landing page for the virtual workshop, designed and hosted on adobe Spark. Focused on accessibility and user experience to help engaging and understanding the workshop, trying to make the experience as similar as the physical workshop.
Digital version of the physical workshop, made as a response of the COVID-19 pandemic. Community engagement project to help to erase stigma on mental health, raising awareness and improving wellbeing. This workshop experience uses mindful design techniques.
Mobile version
WEBSITE PLATFORM DESIGN
This is the connection point among all the elements of the project.
The website will contain all the elements of this project, becoming an open place for people to keep adding definitions and testimonials to help erase stigma.
UI/UX design proposal for desktop and mobile web.
Example of Wellbeing Workshop page.
SOCIAL MEDIA CAMPAIGN
To promote the project and get to our audience, we started a social media campaign for #MentalHealthAwarenessWeek.
We started sharing the project and digital workshop, and got promoted by other organisations and charities.
Instagram filter designed to replicate the 'Am I Mental' posters (right image) showcasing anonymous testimonials on mental health.
This design was created for #MentalHealthAwarenessWeek
Social media content design to promote the project during #MentalHealthAwarenessWeek
POSITIVE MENTAL HEALTH COMMUNITY DICTIONARY
Through the workshop and survey, I have been collecting anonymous responses on positive definitions of different mental health disorders and experiences. These are being collected on a physical and online dictionary to spread a positive and different point of view on current mental health disorders.
The idea is for the dictionary to be a symbolic product of this project, to raise awareness about people's experiences on this topic, allowing empathy and different points of view to be spread.
For full dictionary please get in touch.
Community Dictionary designed using people's testimonials and artwork from the workshop.
AM I MENTAL? TESTIMONIAL POSTERS
These posters showcase testimonials from anonymous students about their own mental health experiences.
The final version has been created after distorting the illustration as a metaphor of their perception of mental health.
Using testimonials we engage with the audience while giving them a platform to express their own stories. We shared them on social media and use the aesthetic for the design of the instagram filter.
The images shown here are proposals of textiles products to raise money for mental health charities.
RMH
Mirar ahora
Video of the process of the creation of the illustrations' background
Creative process
Sketches of early ideas and creative development. Mindmaps, word research, concept explorations, drawings, prototype... From the sketchbook, analog exploration and experimentation, to computer test.
Workshop toolkit & social media content
Toolkit design proposals and experiments with branding ideas.
Print versions
PDF Toolkit design for the initial digital workshop
User exploration.
The testimonials were collected through an online survey and a physical box placed in a cafe shop. The box had different questions in pieces of paper next to it and the users submitted their own point of view and experiences anonymously.
These have been used in the "Am I Mental?" poster series. The series have been tested in different materials to experiment with textures, mixing analogue and digital processes. Researching through making allowed me to discover bubble wrap and got me testing different methods to use it on prints and as a texture. Bubble wrap is used to protect fragile objects and I like to use it as a metaphor on how mental health is perceived. More over, the transparency of this material follows the concept of mental health as a clear glass that distorts the reality behind - used in the final design as blurry coloured circles that hide parts of texts or images.
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