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I am interested in the relationship among communication, marketing, design and health. Specifically, I am drawn into the role of design and technology communications and its effects on communities and consumers, involving health, nature, sustainability and wellbeing.

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My research explores how digital placemaking can promote place attachment and place branding in cities, fostering community nature connectedness while impacting their wellbeing. As a creative designer with international experience working in marketing, I combine my creativity and design skills with an analytical eye, with an interest in design for wellbeing, digital marketing, inclusion, education and sustainability.

Publications:

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1. Fernandez-Osso Fuentes, M. (2025). Branding de lugares sustentáveis: como a tecnologia pode apoiar novas formas de conexão com a natureza. Signos Do Consumo, 17(2), e243300. https://doi.org/10.11606/issn.1984-5057.v17i2e243300 

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2. Fernandez-Osso Fuentes, M., & Szegda, J. (2025). Fonts, Faces and Feelings: The Visual Language Codes of Mental Health Communication in the UK. Revista Mediterránea De Comunicación. https://doi.org/10.14198/MEDCOM.30329

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3. Elías-Zambrano, R., Martín-García, A., & Fernández-Osso Fuentes, M. (2025). Consecuencias del uso de las redes sociales en consumidores nativos. Revisión de elementos de interacción a través de la publicidad digital y la educomunicación como respuesta: Consequences of the use of social networks in native consumers. Review of elements of interaction through digital advertising and educommunication as a solution. Cuadernos Del Audiovisual | CAA, (13). https://doi.org/10.62269/cavcaa.44

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4. Fernandez-Osso Fuentes, M. & Sánchez-Gey Valenzuela, N. (2024). Place marketing, happiness and communication structure. Review and context of consumer wellbeing. IROCAMM - International Review Of Communication And Marketing Mix, 7 (1) 51-66. https://dx.doi.org/10.12795/IROCAMM.2024.v07.i02.03

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5. Fernández-Ossó Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. (2024). Conceptualizing digital placemaking in nature for wellbeing.  Technological Forecasting and Social Change, 204, 123440. https://doi.org/10.1016/j.techfore.2024.123440

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6. Fernandez-Osso Fuentes, M. J., Keegan, B. J., Rowley, J., Worboys, E. (2024) Big trouble in little places: understanding the complexities of place micro-brands. Journal of Place Management and Development. https://doi.org/10.1108/JPMD-07-2023-0077

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7. Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. (2023). Digital placemaking, health & wellbeing and nature-based solutions: A systematic review and practice model. Urban Forestry & Urban Greening, 127796. https://doi.org/10.1016/j.ufug.2022.127796

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8. Jiménez-Marín, G. & Fernandez-Osso Fuentes, M. (2024). Comunicación, Marketing Digital y Salud. La imagen del influencer con finalidad social sanitaria. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual, 16(2), 217–227. https://doi.org/10.62161/revvisual.v16.5229

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9. Delbaere, B., Pereira Barboza, E., Van Rafelghem, E., Potter, K., McCabe, E., McBeth, Á., Utkarsh, S., Rudd, K., Fernandez-Osso Fuentes, M.J., Duarte, A., Gäckle, J., & Keune, H. (2024). The development of a Gender, Inclusion and Diversity Framework for inclusive Nature-based Solutions in cities. Research Directions: One Health. 2, e1, 1–7. https://doi.org/10.1017/one.2023.14

Book Chapter:​

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  1. Fernández de Ossó Fuentes, A. & Fernandez-Osso Fuentes, M. (2025). Enfoques Pedagógicos Actuales en la Educación Superior: Integración de la Pedagogía No Lineal y la Regamificación en la Enseñanza de los Deportes de Raqueta. In López Meneses, E.; Bernal Bravo, C. (editores) Educación, tecnología emergente y conciencia global: Caminos hacia una ciudadanía digital crítica y responsable. Dykinson, pp. 3235. ISBN: 9791370065560

Conferences:

 

Fernandez-Osso Fuentes, M. & Cote Cardín, I. (2025). Impacto social positivo en el bienestar emocional: análisis del rol de la identidad de los influencers y de los comentarios del público en campañas de responsabilidad social. Consejo Audiovisual de Andalucía, Sevilla, España.

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Fernández-Ossó Fuentes, M. (2025). Green place branding. Explorando el uso del branding para fomentar la conexión con la naturaleza a través de la tecnología. I Conferencia Iberoamericana de Publicidad. Universidade Nova de Lisboa, Lisboa, Portugal.

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Fernández de Ossó Fuentes, A. & Fernandez-Osso Fuentes, M. (2025). Enfoques Pedagógicos Actuales en la Educación Superior: Integración de la Pedagogía No Lineal y la Regamificación en la Enseñanza de los Deportes de Raqueta. II Congreso Internacional Virtual de Educación, Innovación y Transferencia de Conocimiento. Universidad Pablo de Olavide, Online.

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Fernandez-Osso Fuentes, M. J. (2024). Hybrid Place Branding for a Healthy City. Digital placemaking as a place branding strategy for nature supporting wellbeing. 8th International Academic and Professional Congress on Happiness. Universidad de Málaga, Málaga, España.

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Elías-Zambrano, R., Jiménez-Marín, G., Fernandez-Osso Fuentes, M. J. (2024). Advertising, brands, consumption and wellbeing. Making happiness (and health) happen through emotional marketing. 8th International Academic and Professional Congress on Happiness. Universidad de Málaga, Málaga.

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Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. E. (2024). A place branding approach to digital placemaking for nature and wellbeing through a modified Delphi study. 28TH International Conference Association People-Environment Studies. Universidad de Barcelona, Barcelona.

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Fernandez-Osso Fuentes, M., Elías-Zambrano, R., & Jiménez-Marín, G. (2024, April). Consumo, retail y publicidad. Creación de espacios digitales y branding de ciudades en el comercio local. Una comparativa entre España e Irlanda. X Jornadas Internacionales Arte y Ciudad, Universidad Complutense de Madrid, España.
 

Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. E. (2024, February 14). Reaching a Modified Delphi Study Consensus on Digital Placeamking for Nature and Wellbeing – A working Paper [Poster Presentation]. People and Planet – from Theory to Solutions Conference 2024: Towards Transformations, University of Helsinki, Lahti, Finland. https://www.lahdenyliopistokampus.fi/wp-content/uploads/2024/02/Abstract-book-People-and-Planet-2024.pdf
 

Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. E. (2023). Achieving Consensus on Digital Placemaking for Nature & Wellbeing through a Modified Delphi Study. An Abstract. Academy of Marketing Science. https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/65099ea953ccd40981d45a1f/1695129257762/2023+WMC+Proceedings+Abstracts+Updated.pdf
 

Jiménez-Marín, G., & Fernandez-Osso Fuentes, M. (2024, April). Campañas de comunicación y marketing para la inclusión y salud mental a través de redes: El influencer con finalidad social. V Congreso Internacional de Comunicación y Redes en la Sociedad de la Información, Facultad de Comunicación de la Universidad Pontificia de Salamanca, España.
 

Delbaere, B., Pereira Barboza, E., Van Rafelghem, E., Potter, K., McCabe, E., McBeth, Á., Utkarsh, S., Rudd, K., Fernandez-Osso Fuentes, M. J., Duarte, A., Gäckle, J., & Keune, H. (2024, February 14). The development of a Gender, Inclusion and Diversity Framework: An urgent call for inclusive nature-based solutions [Poster Presentation]. People and Planet – from Theory to Solutions Conference 2024: Towards Transformations, University of Helsinki, Lahti, Finland. https://www.lahdenyliopistokampus.fi/wp-content/uploads/2024/02/Abstract-book-People-and-Planet-2024.pdf

Reports:​

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  1. Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. E. (2023). D6.3 Digital Placemaking tool-kit for all Cultivating Cities. In GoGreenRoutes. GoGreenRoutes. Retrieved March 11, 2024, from https://gogreenroutes.eu/publication?t=D6.3%20Digital%20Placemaking%20tool-kit%20for%20all%20Cultivating%20Cities
     

  2. MacIntyre, T., Fernandez-Osso Fuentes, M., Delgado-Serrano, M. M., Gulliver, Z., Mac Fadden, I., Tsekeri, E., Calleja, K., Lilli, K., Micallef, D., Kolokotsa, D., Mathioudaki, A., Randelovic, A., Domaradzka, A., Kołodziejczyk, M., Biesaga, M., Malusev, A., & Doulamis, N. (2024). SC5-14-2019 Visionary and integrated solutions to improve well-being and health in cities: Clustering Activities. Joint Manifesto. Zenodo. https://doi.org/10.5281/zenodo.10478450
     

  3. Fernandez-Osso Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. (2022). How can digital placemaking impact health and wellbeing of citizens through green and blue space connections? A systematic literature review protocol. PROSPERO International prospective register of systematic reviews. Available from: https://www.crd.york.ac.uk/prospero/display_record.php?ID=CRD42022316039

Symposia:​

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  1. Fernández-Ossó Fuentes, M. J. (2023). Digital Placemaking Toolkit. GoGreenRoutes Consortium Meeting. Tallin, Estonia
     

  2.  Fernández-Ossó Fuentes, M. J., Keegan, B. J., Jones, M. V., & MacIntyre, T. (2022, April). Can digital placemaking improve mental health through nature? [Microtalk video]. The Nature of Cities Festival, online. https://airtable.com/shrAeI4H2zngGp6iz/tbl1VwQXd6kQd7SuR/viwmUpkWoWrfITOJU/recsyA4XECtl8XHUj

Blog posts:​

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  1. Potter, K., Fernandez-Osso Fuentes, M. J. (2023, December 23). GoGreenRoutes: Accessible and Sustainable Futures. Ideas in ALL. Retrieved February 17, 2024, from https://www.ideasinall.com/gogreenroutes-accessible-and-sustainable-futures/
     

  2. Fernandez-Osso Fuentes, M. J., Murphy, C., Scarry, A. (2023, March 7). GoGreenRoutes: Near Nature: Green Space and Environmental Justice. Ideas in ALL. Retrieved October 17, 2023, from https://www.ideasinall.com/gogreenroutes-near-nature-green-space-and-environmental-justice/
     

  3. Fernandez-Osso Fuentes, M. (2021, November 26). What is digital placemaking and how can it impact well-being through nature? GoGreenRoutes. Retrieved March 29, 2022, from https://gogreenroutes.eu/news?c=search&uid=aEK0Rg1q

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