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MANCHESTER FILM WEEKENDER
Concept:
Film scene inspired posters for Manchester Film Weekender (MFW).
Brief:
Visual identity for the film screening posters. Creation of branding for posters of the Japanese Season.
#FilmPosterDesign #ArtDirection
Execution:
Different design styles following the seasons and events at MFW.
The Japanese Season was inspired in each films poster, choosing a representative image to help the target identifying the film, as well as introducing colours and shapes inspired on the film.
With the target in mind (45-80 yo and 18-25 yo), I tried to keep the style simple compiling the information easy to understand but also trying to be eye-catchy.
*2019
Creative process
I first was asked to design a poster for the screening of Doctor Zhivago. After this, I needed to create a visual language for the Japanese Season. I researched the films and original posters to then create a method for the series. The colour palette was obtained from the original poster, a eye-catching scene from the film would be in the centre to then surround it by an abstract brush texture.
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